Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a method to improve their data collection processes. While it requires more technical knowledge than normal GTM and may introduce added expenses, it can result in greater precision and even more trustworthy data
Pixel monitoring utilizes an item of code to register conversions on your site. It's very easy to set up and less vulnerable to ad blockers.
1. A lot more exact data
The standard approach of tracking conversions on a site, making use of pixels, is having difficulty with altering internet browser personal privacy policies. This indicates that the information being sent to Google Ads, Facebook Business Manager and various other systems is less precise than it must be.
Server-side monitoring is a more protected alternative that aids to bypass these restrictions, as it's packed from your very own domain name and dealt with as first-party code, meaning it's less likely to be impacted by advertisement blockers or various other safety and security procedures. This gives extra accurate data and a much more total image of customer journeys across channels.
Furthermore, this sort of monitoring permits businesses to track conversions outside of the site, such as telephone call and in-store brows through, which can be difficult for pixel-based tracking. This flexibility provides marketing professionals extra possession over the information they send out, and makes it less complicated to comply with various data laws. It's also a lot less vulnerable to fraud, as it's more difficult for deceptive actors to manipulate the system by altering the postback URL.
2. Better control over data.
Server-side monitoring permits organizations to accumulate and improve information prior to sending it to third-party analytics/advertising platforms. This enhances data completeness and accuracy, which can aid marketing experts make even more enlightened advertising and marketing choices.
Standard pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are usually obstructed by advertisement blockers, which can lead to data collection disturbances and imprecise outcomes. Server-side tracking enables businesses to bypass these constraints and give precise, constant data that is much less prone to interference.
This type of monitoring additionally enables businesses to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is very important because new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. YouTube Ads performance tracking This is an essential reason why S2S is extra trustworthy for companies seeking to adjust to these changes.
3. Much less susceptible to fraud
Server-side monitoring enables organizations to control data hauls before it reaches 3rd party endpoints, improving security and personal privacy. This is especially vital as different internet browsers and platforms increasingly alter how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened outside of your internet site.
Furthermore, server-side monitoring enables you to record user information directly on your own web servers. This eliminates dependancy on third parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of guidelines that tells your web site's server what events to videotape. This data is then sent out to analytics tools like Google Analytics and Facebook Company. It's additionally used to activate event-based advertisements, such as retargeting. In contrast, pixel tracking is a different method that utilizes a tiny piece of code on your website to accumulate information from users.
4. Much easier to apply
Server-side tracking is a data collection procedure that takes place on the website's own web server, bypassing internet internet browser limitations. This indicates that information accumulated by the website/app is first sent to the server where it's processed and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it minimizes the extent of information management and provides companies a lot more control over transmission, making it usually more reliable. Because of this, it's much less vulnerable to information challenges caused by things like a damaged connection or an active advertisement blocker being set up.
With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion information in the same way that you would with pixels or a cookie, but this is then passed directly to your marketing and advertising tools on the server. This enables you to have more precise data and assists make sure conformity with personal privacy guidelines such as GDPR. Additionally, it additionally stays clear of the monitoring constraints enforced by internet browsers and advertisement blockers.