Budgeting & Roi Optimization

Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce extra expenses, it can cause better precision and even more reliable data


Pixel tracking uses an item of code to sign up conversions on your web site. It's simple to set up and less vulnerable to advertisement blockers.

1. A lot more precise data
The traditional approach of tracking conversions on an internet site, making use of pixels, is having problem with changing browser personal privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less precise than it should be.

Server-side monitoring is an extra protected option that aids to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's much less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer journeys across networks.

Furthermore, this kind of tracking permits services to track conversions outside of the website, such as call and in-store sees, which can be tough for pixel-based tracking. This adaptability provides marketing professionals much more ownership over the information they send out, and makes it much easier to comply with numerous data regulations. It's likewise a whole lot less susceptible to scams, as it's more difficult for deceitful actors to adjust the system by altering the postback link.

2. Better control over information.
Server-side tracking enables companies to accumulate and enhance data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.

Standard pixel tracking counts on JavaScript tracking codes that are placed in site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can result in information collection disturbances and incorrect outcomes. Server-side tracking allows organizations to bypass these restrictions and give accurate, constant information that is less prone to disturbance.

This type of tracking additionally allows services to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential considering that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason why S2S is a lot more trusted for companies seeking to adjust to these adjustments.

3. Less prone to scams
Server-side monitoring makes it possible for businesses to control information hauls prior to it reaches third party endpoints, enhancing safety and personal privacy. This is especially important as different web browsers and systems significantly change how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will not allow pixel-based tracking. Using server-side tracking, TikTok Ads analytics you can bypass these restrictions and remain to track conversions that took place beyond your internet site.

In addition, server-side tracking enables you to capture user data directly on your own servers. This gets rid of reliance on 3rd parties, which can be susceptible to violations and personal privacy offenses.

A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's additionally made use of to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to collect data from users.

4. Easier to implement
Server-side tracking is an information collection procedure that takes place on the internet site's very own web server, bypassing web browser limitations. This means that data accumulated by the website/app is first sent out to the web server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this strategy is that it minimizes the range of data management and gives organizations extra control over transmission, making it usually a lot more trustworthy. Consequently, it's less vulnerable to information difficulties triggered by things like a busted link or an active ad blocker being mounted.

With OWOX BI's Server-Side Monitoring, your service can collect real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the server. This permits you to have more accurate information and aids guarantee compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and ad blockers.